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Chicago

Greenmarrow Studio was founded by multi-media artist and surface designer Yun Jeong Bae (배윤정) based in Chicago and the studio produces art and surface pattern designs for licensing. 

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greenmarrow studio blog about surface design, pattern, inspiration, review and news.

Filtering by Tag: Surtex

Surtex, New Lookbook and The Summer!

Yun Jeong Bae

 
GreenmarrowStudio_Surtex2015

Greenmarrow Studio booth at Surtex 2015

After some very busy months preparing for Surtex and recovering from the exhaustion and doing follow-ups in June, the summer is here. Overall, the crowd was smaller at Surtex this year compared to last year, but it seemed like there were more potentially committed clients that visited the show. I was able to spend good amount of time with each client that I met and it was really great to learn their needs and to get some great feedback. The most valuable thing as a second-timer is clarifying my arena, which has given me more focus about what I should do. 

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My new lookbook was done just before the show and I hope that people liked it. For me, the lookbook always brings me a great memory of shooting photos outside in the spring air (although Chicago still has very cold temperatures) and a souvenir of all of the hard work and fun preparation time. 

GreenmarrowStudio_Lookbook_AfricaDaydream
GreenmarrowStudio_Lookbook_OceanSerenity
GreenmarrowStudio_Lookbook_SquashMedley

New lookbook 2015

In addition to the great show, a trip to Montreal directly after Surtex was planned in advance and it was so much rewarding and inspirational. The experience of the beautiful city fueled me with energy and many ideas for my next creations, which is a bonus. 

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Marché Jean-Talon Farmer's Market in Montreal

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Exhibition 'Spirit of the Tree' at Montreal Botanic Garden

Already half of 2015 is officially gone and I hope that many new and exciting things will happen before the year passes.

 

 

Surtex 2014 Review

Yun Jeong Bae

 
GreenmarrowStudio_Surtex2014Review_01

Already more than one week has passed since the show ended and I feel like I am still recovering from the intense excitement and the long drive. I never walked in Surtex before I exhibited, although I walked in Printsource last year in January, so I had a little bit of concern about the overall booth setup until the first installation day. Everything went well without any major problems (even though I accidentally brought non-adhesive velcro!), however I think I will do much better next time. 

Many beautiful and unique patterns at the show pleased and inspired me and the most important thing was that I received a lot of insight where I was standing, including why people liked my work and how I can grow. It is unbelievable that you can learn so many things in only three days and I have a clear mind that Surtex was a good decision. Another benefit was that the National Stationary Show and ICFF were held at the same time and I was able to walk and look around quickly. I would like to give a full day to see more in the future, because the shows are so huge and I couldn't see everything, even though I walked almost 20 miles/hr down every aisle. Also, many NSS exhibitors walked in Surtex to find their next designs, so there could be great benefits for Surtex exhibitors.

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I had a lot of information from other designer's blogs about Surtex when I prepared, so I would like to share some my opinions for the prospective first-time exhibitors as well.

-If you do not have many existing clients, display your work a little bit larger. I saw some artists who's work was displayed too tiny, with too many works were on display, which can make it difficult to read your style at a glance.

-Your favorite designs will be people's favorites. People remember you through your distinctive style.

-You do not have to bring so many quantities of work. 

-Many buyers ask for holiday themes.

-Many European companies ask for outright sales, so be prepared to think about that, even though you don't have to decide at the show.

-I know this is hard, especially if you travel far, but if you can bring somebody to be your companion it would be a tremendous help to not only move-in and out or carry, but also to grab lunch, go to conference sessions, look around NSS, ICFF shows and chat with your neighbors.

-Comfortable shoes (my last day I wore flip-flops).

These are my personal opinions, so please take this as one of many references.

Also my two designs, potted plants (Topiary Sanctuary) and coffee (Coffee House) were featured in Stylesight as a part of the Surtex 2014 trend report and I am very honored.

GreenmarrowStudio_Stylesight_01

Stylesight is a subscription-based fashion/design driven content/technology company and I was lucky to have free access from the ABSPD course for a while. I don't think I can share the contents because of copyrights, but here are a few glimpses of my designs.

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There are many artists also stopped by my booth and it was nice to meet them all. When I walked in Printsource last year I felt awkward and did not want to bother anybody. The only booth I had stopped by was designer Jane Dixon's booth and she was so nice to me and gave me a lot of valuable advice. I found out that Jane was also exhibiting at Surtex this year, so I stopped by her booth quickly to thank her again. It is always nice to meet some designers who support each other and I cheer them as well. My neighbors, like Mary-Kate and Brian from MK Studio from California (Brian made me laugh all the time!), and lovely Taiwanese girls, like Feng Liang from Feng Liang Design, Nina Edwards, Yu Hsuan Huang, Anais Lee and another Korean designer named Susie Lee Jin from ASNY Art Group, and lastly Kelly and John from Kelly RIchardson Images were awesome people and helped to make happy show experience. I hope to see everybody again. Also without my husband Sean, who has now returned to editing video again next to me, this amazing journey wouldn't have been possible. 

 

Print & Pattern Blog

Yun Jeong Bae

 

The surface pattern design-dedicated blog Print & Pattern started in 2006 and now it is one of the world's best known pattern blogs. The featured designers and studios are numerous and now it has a very important role in the pattern community as a bridge to connect designers, pattern-lovers and the industry. I started to check the archives about 2 years ago and now I finally caught up after checking the site day-by-day for new posts. Although it took a long time to check all the archives, I was able to see what came out, as well as what disappeared during the past few years. It was well worth it to gain this knowledge as a newcomer in the pattern design industry.

The blogger (aka Bowie Style) published three books from the blog archives and they introduce many designers from well-known artists like Orla Keily to numerous new talents in the world. The three books are 'Print and Pattern', 'Print & Pattern 2' and 'Print & Pattern: Kids'. I believe the 4th book, which will be full of geometric patterns, is in progress to be published and I am certain that it will be another treasure for burgeoning pattern designers.

Print & Pattern supports Surtex exhibitors by publishing Surtex flyers and Print & Pattern is very generous to help designers, especially first-time exhibitors. My work was featured this year in 2014 as well. Print & Pattern selected my pinwheel pattern which, although it is one of my personal favorites, is a pattern that I did not promote much. I saw the post on the car ride to NYC and it made my journey to Surtex happy.

 

 

Surtex - On The Surface

Yun Jeong Bae

 
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I am grateful that the official Surtex e-newsletter 'On The Surface' introduced my studio in their Vol 4 issue #23 (published Apr, 8, 2014) and I am so happy to see my work featured with other talented artists and studios. This issue also featured guest speaker Francesca Ash, publisher of Total Licensing, who talked about how to write/publish yourself effectively for editorials, which is a very, very useful article. It is always hard to write about yourself and your work and this article nailed down all the good points. I think it would be helpful for not only Surtex exhibitors, but also for any artists who need good guidelines for writing objectively about their own work. If you would like to check it out, click the link below. 

Surtex e-newsletter 'On The Surface' Vol 4. Issue #23

http://www.surtex.com/News/OntheSurfaceApril2014Issue1/tabid/427/Default.aspx

Greenmarrow Studio will be exhibiting at SURTEX 2014!

Yun Jeong Bae

 

Last month, I registered successfully for Surtex 2014 and I am excited. This is my first time exhibiting with my pattern work and there are tons of things that I should prepare for. Besides continually creating new designs, I have had to separate part of my brain for organizing all of the materials for Surtex, which has proven to be an ongoing challenge. 

Although this is a more business-related trade show, I admit that I have been missing the atmosphere as an exhibitor, since my last art show was quite a while ago. Other than the show, this trip includes driving to other cities, exploring new things and gaining inspiration from meeting talented people from around the world. I am looking forward to the many cool memories and experiences that Surtex will bring.