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Greenmarrow Studio was founded by multi-media artist and surface designer Yun Jeong Bae (배윤정) based in Chicago and the studio produces art and surface pattern designs for licensing. 

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greenmarrow studio blog about surface design, pattern, inspiration, review and news.

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Surtex 2014 Review

Yun Jeong Bae

 
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Already more than one week has passed since the show ended and I feel like I am still recovering from the intense excitement and the long drive. I never walked in Surtex before I exhibited, although I walked in Printsource last year in January, so I had a little bit of concern about the overall booth setup until the first installation day. Everything went well without any major problems (even though I accidentally brought non-adhesive velcro!), however I think I will do much better next time. 

Many beautiful and unique patterns at the show pleased and inspired me and the most important thing was that I received a lot of insight where I was standing, including why people liked my work and how I can grow. It is unbelievable that you can learn so many things in only three days and I have a clear mind that Surtex was a good decision. Another benefit was that the National Stationary Show and ICFF were held at the same time and I was able to walk and look around quickly. I would like to give a full day to see more in the future, because the shows are so huge and I couldn't see everything, even though I walked almost 20 miles/hr down every aisle. Also, many NSS exhibitors walked in Surtex to find their next designs, so there could be great benefits for Surtex exhibitors.

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I had a lot of information from other designer's blogs about Surtex when I prepared, so I would like to share some my opinions for the prospective first-time exhibitors as well.

-If you do not have many existing clients, display your work a little bit larger. I saw some artists who's work was displayed too tiny, with too many works were on display, which can make it difficult to read your style at a glance.

-Your favorite designs will be people's favorites. People remember you through your distinctive style.

-You do not have to bring so many quantities of work. 

-Many buyers ask for holiday themes.

-Many European companies ask for outright sales, so be prepared to think about that, even though you don't have to decide at the show.

-I know this is hard, especially if you travel far, but if you can bring somebody to be your companion it would be a tremendous help to not only move-in and out or carry, but also to grab lunch, go to conference sessions, look around NSS, ICFF shows and chat with your neighbors.

-Comfortable shoes (my last day I wore flip-flops).

These are my personal opinions, so please take this as one of many references.

Also my two designs, potted plants (Topiary Sanctuary) and coffee (Coffee House) were featured in Stylesight as a part of the Surtex 2014 trend report and I am very honored.

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Stylesight is a subscription-based fashion/design driven content/technology company and I was lucky to have free access from the ABSPD course for a while. I don't think I can share the contents because of copyrights, but here are a few glimpses of my designs.

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There are many artists also stopped by my booth and it was nice to meet them all. When I walked in Printsource last year I felt awkward and did not want to bother anybody. The only booth I had stopped by was designer Jane Dixon's booth and she was so nice to me and gave me a lot of valuable advice. I found out that Jane was also exhibiting at Surtex this year, so I stopped by her booth quickly to thank her again. It is always nice to meet some designers who support each other and I cheer them as well. My neighbors, like Mary-Kate and Brian from MK Studio from California (Brian made me laugh all the time!), and lovely Taiwanese girls, like Feng Liang from Feng Liang Design, Nina Edwards, Yu Hsuan Huang, Anais Lee and another Korean designer named Susie Lee Jin from ASNY Art Group, and lastly Kelly and John from Kelly RIchardson Images were awesome people and helped to make happy show experience. I hope to see everybody again. Also without my husband Sean, who has now returned to editing video again next to me, this amazing journey wouldn't have been possible. 

 

The Art and Business of Surface Design: Module 4

Yun Jeong Bae

 

I love to teach and I love to learn even more. When I moved into our new place in 2012, I just simply wanted to create my own designs for the curtains and pillows. With a little bit of research, I found Spoonflower to print out my own fabrics and discovered The Art and Business of Surface Pattern Design e-course. Module 1 had already finished and Module 2 had just opened up. I registered with curiosity, without a clue that my career would be changing. I set up a little studio room in the house and I hoped to pick up my brushes sometime again besides working with computer. This course pushed me to sit and draw something immediately and I just fell in love. 

It is surprising to see how many people are actually from a professional computer graphics field in the course and many of them want to find their own voice in work. Seeing other designers talents, creativity and growth are another inspiration under the very supportive community and the combination between the quality program of producer Beth Kempton, the founder of 'Do What You Love' and Rachael Tyler who is such a generous and great instructor, makes me keep coming back and now I am taking Module 4, after taking Module 2 and 3. 

The courses are not just simple workshops. They are full of creative exercises, computer skills and business side. If you have more time available, the better to dedicate. There are briefs from well-known companies and it is a great chance to build a portfolio or to work with real productions. In Module 4, as the title says 'Building your professional portfolio', the course provides high resolution photographs of white rooms/objects sets and gorgeous textures that you can apply with your designs. The five master classes give you must-know computer skills as a surface designer and I picked up useful skills for future uses that I did not know about. 

I think my favorite part was individual reviews from Rachael and Khristian A Howell (another great designer). 

                                                                   A glimpse of individual video review

                                                                   A glimpse of individual video review

I did not expect that they recorded actual review video for each designer and that feels more personal. It is a nice chance to be exposed to other people and get valuable suggestions and feedback and this also gives you more objective eyes to look at your own designs. Additionally your website is visited and discussed, giving you valuable tips. This is a seven-week course and now it is in the sixth week. I have been so busy because of Surtex preparation and wish I had more time to work along with this course. I really enjoy the everyday posts and would like to revisit after the trip. If anybody is interested in surface designs check out the website below and meet the great Make It In Design team as well.

http://makeitindesign.com/design-school/